At the top is Belena , an accessible red wine with a classic label and a dark, rich appearance. Below that, you'll see bottles with striking colored bands featuring "FRL" on the label: a modern line of wines clearly designed to stand out on the shelf.
The focus here is less on big names and more on drinkable, affordable Italian wines that are easy to serve with everyday dishes or a simple aperitif. This photo therefore primarily shows the variety of style and presentation within the Italian aisle, rather than one specific winery with a long history.