What began as a passion blossomed into Paradisi: an independent liquor store with a distinct passion for wines and spirits with character. Its roots go back to 2009, with Pleasures of the Season in Destelbergen, where the focus was on wines and spices. After years of B2B sales and international travel—from South Africa to the Caribbean—the collection and vision grew.

Paradisi has been located in the center of Aalst since 2019. The store focuses entirely on wine, sparkling wines, and spirits: rum, gin, whiskey, mezcal, tequila, vodka, cognac, and specialty liqueurs. Mass-produced goods are kept outside; discovery and quality are key. Tastings are held regularly, and with vinyl from a personal collection of over 5,000 records, there's always music in the air.